The campaign aims to encourage parents to take a look at what their baby is focusing on and how they react, say what they are doing and copy the sounds their baby makes, sing along to their favourite tune or play simple games and see what their baby enjoys.
The launch event at Hull Kingston Rovers, KCOM Lightstream Stadium, Craven Park, Preston Road in Hull saw local professionals working with young families across the city, come together to learn more about the brain-building science behind the NSPCC campaign, and receive campaign resources (leaflets, posters, flashcards) to share with new parents and information about how to run their own activity sessions with parents and under 2s.
Parent Laura Brusch also explained how important this campaign is.
Laura said: “I would really recommend the Look, Say, Sing, Play campaign, I didn’t know I was helping to build my baby’s brain, and learning that it can be just the little things, at bath time or feeding time, that can make such a huge difference is really good to know.
Laura added: “I think it is natural that for some parents it could be a case of not knowing what to do, of struggling with the idea of being able to educate your child at such a young age but I have seen the difference with my own baby George. It is actually the most important time to help build his brain and I love these special moments I have with him too, times I know I will never get back and that makes them so special to me as well as George.”
To sign up to the weekly brain-building tips visit www.nspcc.org.uk and search 'brain-building'.