The Lakes Distillery - A brand story
Join HEY (Hull & East Yorkshire) Marketing Network and The Lakes Distillery at Hull University Business School on Tuesday 4 February to discover the fascinating journey behind the brand.
About this event
Welcome to The Lakes Distillery - A brand story event!
Join us and The Lakes Distillery at Hull University Business School on Tuesday 4 February to discover the fascinating journey behind the brand.
We will be delving into how the brand has used its craft to break into a heritage-led market and exploring how other brands can use craft as a point of difference to create lasting impressions with their potential customers.
We will also hear how their craft has led to them winning World's Best Single Malt at the World Whiskies Awards.
Hemil Haria - National Key Account Manager at The Lakes Distillery
Hemil is an alumnus of the Univerity of Hull, having studied for his Masters at the Business School. Since then, he has worked for The Spirit of Manchester Distillery, founded an alcoholic import and export business before joining The Lakes Distillery where he is now the National Key Account Manager.
Agenda
18:00 - 18:30
Registration & networking
18:30 - 20:00
The Lakes Distillery - A brand story
Hemil Haria