Stop guessing, start growing: why marketing analytics is no longer optional
Get ready to unlock the power of marketing analytics! Learn why it's no longer optional, but essential for any business to survive and grow.
About this event
"Marketing without data is like driving with your eyes closed," a powerful truth shared by digital marketing expert Dan Zarrella. The days of just hoping your marketing activities work are over.
Join us at this interactive face-to-face event and discover why marketing analytics isn't just a "nice-to-have" anymore – it's an absolute necessity for every small business owner, entrepreneur and marketer aiming for real success.
We’ll show you how to stop the costly cycle of guesswork and start making smart, data-driven decisions that genuinely grow your business. Discover practical strategies and top tips to boost your performance with the power of marketing analytics.
Analytics isn't just about numbers. It's about unlocking your full business potential by turning insight into impact. If you're serious about seeing your business thrive, this is an event you can't afford to miss.
Afterwards, join us in the pub for our summer social where you can chat with our guest speaker Lilliana Golob, plus other marketers, entrepreneurs, freelancers, business owners, marketing students and the HEY Marketing Network volunteers!
Tuesday 12 August 2025
University of Hull
Allam Medical Building **
Lecture Theatre 1
NOTE: LOCATION FOR THIS EVENT
** Allam Medical Building is near Brynmor Jones Library, number 26 on the campus map
Agenda
18:00
Registration, networking and refreshments
18:30
Interactive session
20:00
Summer social in the pub (optional)