Pride in Place Programme

The Pride in Place Programme is a new government funding programme, aiming to put power into the hands of local people in some of the most in-need neighbourhoods in the UK, to decide how they want to regenerate their local area. 

In Hull, three areas have been selected for inclusion in the programme and will each receive £2 million each year over the next 10 years. The areas selected are -

  • Boulevard and St Andrew’s Quay
  • Greatfield
  • Orchard Park

Maps are available to download.

It gives communities control of £20 million over the next 10 years, to be spent on projects that will make a real difference to the neighbourhoods they live in. The programme is -

  • long-term - providing certainty and security of funding over 10 years
  • flexible - allowing communities to spend their funding on the projects that matter most to them, in a way that works for them
  • community-led - putting local people at the heart of decision-making, with residents having their say on the future of their neighbourhood
  • supportive - empowering people to build the skills and confidence they need to deliver change in their communities

The Pride in Place neighbourhood programme is aimed at regenerating the most in need neighbourhoods focussing on geographies of around 10,000 residents. Local Councils and MPs will support the process, and the guiding principle is that this long-term funding will support communities in shaping their place, and prioritising funding, based on extensive community engagement around three core goals - 

  • building stronger communities
  • creating thriving places
  • empowering people to take back control

Neighbourhood Boards

Each area will have its own Neighbourhood Board, bringing together -

  • residents
  • local businesses
  • grassroots campaigners
  • workplace representatives
  • faith
  • community leaders
  • those with a deep connection to their area

Neighbourhood Boards must also include the relevant local MP and at least one ward councillor and will be resident-led, to ensure that they are representative of the communities that they serve. 

Recruitment of Neighbourhood Board Members

Residents across Hull are being encouraged to step forward and help shape the future of their communities. We have launched an open recruitment process for independent chairs to lead the new Pride in Place.

Each board will be led by an independent chair – a respected, community minded individual who lives, works or has a personal connection to the area they serve – from April 2026. Chairs will play a vital role in championing their neighbourhood during the 10-year scheme, ensuring residents’ voices guide priorities and supporting the development of ambitious local plans that will drive regeneration and investment. 

The council, working alongside local MPs and ward members, is committed to ensuring the selection process is -

  • open
  • transparent
  • rooted in community involvement

Residents with passion, leadership skills and a commitment to making a positive difference are invited to apply. Details on the application and recruitment process for both the independent chairs and membership of the boards will be available shortly, along with information within the neighbourhoods.

The Pride in Place Programme prospectus is available for more information.